We were on it in ’69.
The first out.
Couldn’t wait.
The time was Now.
The style, the sounds, the vibe. Shaping it all.
Creating. Pushing. Discovering.
Inventing. Enjoying.
Winning.
And losing.
Everything
And anything
…but waiting.
Sunburned, scarred and spent.
Stoked.
That’s our spirit.
That’s us. And you.
We’re still after it.
On the Mountain, the wave & everywhere in between.
There is no later.
You know it.
Get it. Now.
We come to you today with a simple message: Get It. Now.
The next surf bender. The next powder mission. The next adventure. There are no guarantees in life, and there's no such thing as no later. That leaves us with only one option:
Get It. Now.
Need inspo? We made this short film to fire you up.
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